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How To Measure Your Online Presence Score

SUMMARY

Whenever we do something such as making a strategic decision, we do it to ensure that we achieve a given goal. This is common especially if the decision requires investing money and time. For a business, most decisions often have far-reaching consequences as they determine its next phase.

After launching a website, it is key to measure its performance online and here we have tangible metrics to work with in order to simplify your work and make informed decisions. To measure your online presence, you should consider the following factors;

Track website traffic: Use tools like Google Analytics to measure how many people are visiting your website and where they are coming from. This will help you know about your website traffic and know where you should leverage most of your strength.

Monitor social media metrics: Use the analytics features of each social media platform you use to track the number of followers you have, the engagement your posts receive, and the demographics of your audience. This will help you understand how your content is being received and in the long run help you make decisions backed by facts.

Monitor online reviews: Keep track of your ratings and reviews on review websites like Yelp and Google My Business. These are platforms through which user can give their opinion about different services they consume online. If your business has a website, you should definitely check what users are saying about your products and get feedback on what you can change or improve.

Use brand monitoring tools: Tools like Mention and Brand24 can help you track mentions of your brand across the web and measure the sentiment of those mentions. These tools will help you get notified whenever your business is mentioned online. It is important to get involved and understand what communities are talking about your business.

Set and track specific goals: Determine what you want to achieve with your online presence, such as increasing website traffic or improving customer satisfaction, and use metrics to track your progress towards those goals. This will help you know whether your website performance is improving or declining and will also guide you to pitch accordingly or change your overall strategy.

Conclusion

By monitoring these metrics, you can get a sense of the reach and impact of your online presence and determine what is and isn’t working. These metrics will help you make well-informed decisions depending on your goal and the vision of your business.

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