Digital marketing is promoting your brand, products, or services online using platforms like websites, social media, and search engines. It’s important because it helps you reach your target audience where they spend most of their time—online.

SEO, brief for Search Engine Optimization, is the process of improving a website to rank higher on search engines like Google, helping it attract more organic (free) traffic. It involves:

1. On-Page SEO: Optimizing content, keywords, titles, and images.
2. Off-Page SEO: Building backlinks and improving website authority.
3. Technical SEO: Enhancing speed, mobile-friendliness, and security.
4. Local SEO: Targeting local audiences through location-based searches.

SEO makes your website more visible, builds trust, and brings in visitors without paid ads.

To learn more, read Mastering SEO Best Practices: A Guide for Online Success

Some common mistakes to avoid in affiliate marketing include not choosing the right products to promote, neglecting to track and analyse data, and not building a loyal audience.

Ensure products appeal to your target audience, make data-driven decisions, and engage with followers to build trust.

You can start a career in digital marketing by following some of the steps outlined below;

1. Learn the Basics
2. Gain Experience
3. Stay Updated
4. Network
5. Develop Analytical Skills
6. Master Key Tools
7. Build an Online Presence
8. Seek Mentorship

To learn more, read What is Digital Marketing and How Does It Work?