The goal of B2C e-commerce is to provide consumers with a seamless and convenient shopping experience, allowing them to browse and purchase products online from the comfort of their own homes.

E-commerce platforms typically include features such as product catalog management, shopping cart functionality, payment gateway integration, shipping and tax calculations, and order management.

Whenever we do something such as making a strategic decision, we do it to ensure that we achieve a given goal. This is common especially if the decision requires investing money and time. For a business, most decisions often have far-reaching consequences as they determine its next phase.

A market is a place where goods and services are bought and sold. It can be a physical location, like a farmer’s market or a stock market, or it can be an online platform, like an e-commerce website. In economics, a market is a system that allows buyers and sellers to exchange goods and services at prices determined by the forces of supply and demand. The market price of a good or service is the price at which it is bought and sold in a particular market. The market is an important concept in economics because it is a central mechanism through which the allocation of resources and distribution of goods and services takes place in society.

An e-commerce platform is a tool that businesses can use to sell online. It provides a way for businesses to build an online store and manage their inventory.

Customer Experience simply means what would your customers say about your marketing, sales, customer care, products and services or any interactions they have with your business.