Consumer Behavior: How to Personalize Customer Experience
What is customer experience? Customer experience (CX) refers to the overall experience a customer has with a brand or organization,...
With More Competition, Will B2C Survive?
What is B2C in e-commerce? B2C (business-to-consumer) in e-commerce refers to transactions that occur between a business and individual consumers,...
Understanding B2B Business Model in Our Supply Chain
What is B2B in e-commerce? B2B (business-to-business) in e-commerce refers to transactions that occur between two businesses, as opposed to...
An E-commerce Platform, Advantages, Disadvantages and Strategies
What is an e-commerce platform? An e-commerce platform is a software application that allows businesses to create online stores to...
What Are Digital Products? How to Create and Sell Them
What are digital products? Digital products are any products that exist in a digital or electronic format, such as software,...
Online Stores Cannot Replace Physical Retail Locations
The rise of e-commerce has certainly disrupted the retail industry and forced many traditional retailers to re-evaluate their business models....
How To Use the Elements of a Newsletter to Attract Attention
In the first part of our mini-series post, we discussed newsletters and explained what they are. In case you missed...
The Purpose and Benefits of a Newsletter
What is a newsletter? A newsletter is a regularly distributed publication that contains news, updates, and information about a particular...
How To Measure Your Online Presence Score
After launching a website, it is key to measure its performance online and here we have tangible metrics to work...
Website 101: A Business Guide to the Online World
It is accessible via the internet and can be accessed using a web browser, such as Google Chrome or Firefox....
